NURADLINA BINTI SHAHRUL NIZA
Nor Liyana Mohd Shuib
Dr.Iskandar Abdullah
In the modern educational landscape, the employability of graduates is a critical concern for both educational institutions and students. The University of Malaya (UM), as a renowned institution of higher education in Malaysia, recognizes the importance of understanding and improving the marketability of its graduates. However, UM currently lacks an efficient platform for analyzing graduate marketability data, and the data preparation and analysis processes are predominantly manual. This deficiency poses significant challenges in achieving the university's goals of producing job-ready graduates and staying competitive in the higher education sector.