Student

Muhammad Azim Bin Mohd Zaidi

Supervisor

Nornazlita Hussin

Collaborator

Mohammad Azdhann Shah bin Azri Onn

Customers using their smartphone when shopping in-store become very common in recent years. Considering the current behavior and pattern of customer, implementing applications to improve the offline experience can provide a significant change towards their in-store business. The ability of apps to make product discovery easier from within the mobile experience and to create more engaging product experiences is extremely beneficial for in-store company. Thus, this report will be containing the details the development of an in-store application called ADVOR. The purpose of this application is to provide mobile-friendly self-service function for customers. A questionnaire survey was conducted with a total 119 respondents received. According to the result of this study, seeing, touching, and trying on items before buying is the aspect of what customers like when buying shoes at in-store whereas pushy salesperson is the aspect of what makes customer frustrated when buying shoes at in-store. This study also indicated that most respondents strongly agree that they feel uncomfortable when salesperson keep following them and feel exhausting when the store is crowded. To conclude, developing seamless digital experiences with the benefits of new technology assists in catering to customer preferences and providing the finest in-store environment.